Part textbook, part zine, Kick The Concrete presents How To Tell Meaningful Stories, an innovative guide for journalists, content creators and storytellers of all mediums.
The storytelling guide is written by veteran journalist Victoria Hernandez, Kick The Concrete’s chief executive officer and head of content. She has worked for publications including the Los Angeles Times, USA TODAY Sports and ESPN. She utilizes her more than 10 years of experience to combine practical tips, lighthearted commentary and a sense of hope that is rare in the news and entertainment industries.
The guide is an extension of Kick The Concrete’s mission to inspire excellence and motivate people to live in purpose through connection with community and culture at the intersection of sports, music and fashion.
What industry experts are saying about How To Tell Meaningful Stories: A Guide by Kick The Concrete:
Victoria Hernandez and Kick The Concrete have assembled a valuable resource for journalists and storytellers. Whether you're trying to break into the industry, brush up on your skills or rediscover your passion for your work, "How To Tell Meaningful Stories" is a fantastic guide. — Soren Baker, founder of Unique Access Ent. and renowned author of “Chronicles Of The Juice Man” with Juicy J and “The History of Gangster Rap,” among other books
Victoria’s storytelling guide is a concise, entertaining and invaluable tool that both seasoned and aspiring journalists can utilize. It’s an easy read with lessons from her own experience, which is hard to come by. — Kailyn Brown, Pulitzer Prize-winning culture journalist at the Los Angeles Times
Victoria’s guide is gold. She’s my go to, my storytelling guru, and I know you all will benefit from this guide as much as I did. We’re lucky to learn from such a creative, talented person like Victoria! — Mirin Fader, New York Times bestselling author of “Giannis” and “Dream” and journalist at The Ringer
Victoria’s Storytelling Guide is the kind of resource that makes you pause and rethink the way you tell stories. In a world full of noise, this is a reminder that real stories still matter—and there’s an art to telling them well. Whether you’re a journalist, content creator, or just someone who wants to communicate with depth and impact, this guide is packed with practical gems and hard-earned wisdom from someone who truly lives the craft. — Corey Paul, Billboard-charting music artist and founder and CEO of 1M&Co.
The companies on (Victoria’s) resume and university on her diploma signal that (she) is more than qualified to teach the tools of the trade for storytelling. But it is her own experience in viewing the world and recognizing that the real story often lies below the surface that make her an influential and impactful teacher. From her knowledge, skills and experience you will gain deep insight into not only identifying stories that matter, but the unique set of tools to adequately tell them. — Alicia Jessop, founder of Ruling Sports, a media company at the epicenter of athlete sport business
*Get a 15% discount when you purchase 10 or more. Inquire at info@kicktheconcrete.com.