Bad Bunny is the Super Bowl LX halftime show performer and here's why it makes total sense

It’s official.

Bad Bunny is the performer for the Super Bowl LX halftime show!

The NFL and the Puerto Rican megastar made the announcement during halftime of the Sunday night matchup between the Dallas Cowboys and Green Bay Packers aka the Micah Parsons Bowl. In the promotional video, Bad Bunny, who is passionate about celebrating his heritage, sat on a field goal post wearing a pava as the camera zoomed out to reveal a stunning beach sunset.

The multi-platinum and Grammy-winning artist kicks off his DeBí TiRAR MáS FOToS world tour in November and the United States was intentionally absent on the route. But Benito made an exception for the Super Bowl, which will be held February 8 at the San Francisco 49ers' Levi's Stadium.

“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history,” Bad Bunny said in a statement. “Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL. (Go and tell your grandma that we are going to be the SUPER BOWL HALFTIME SHOW)”

Jay Z and Roc Nation continue to work with the NFL to bring culturally relevant entertainment to the league. Since beginning a partnership with the NFL in 2019, Roc Nation has brought Shakira, Jennifer Lopez, The Weeknd, Dr. Dre, Eminem, Rihanna, Usher and Kendrick Lamar to the Super Bowl halftime show.

The rap mogul explained why having Bad Bunny perform is important.

“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage,” Hov said.

Bad Bunny's Super Bowl performance aligns with NFL's international moves

Bad Bunny performing at the Super Bowl is an extension of the NFL's efforts to reach a global audience. He is from the United States territory of Puerto Rico, his music is in Spanish and he is one of the most-streamed artists of this generation. In 2023, his "Un Verano Sin Ti" album was the most streamed project globally with 4.5 billion Spotify streams. His latest album, "DeBí TiRAR MáS FOToS," is especially intentional about honoring his Puerto Rican heritage. It debuted at No. 2 on the Billboard 200 chart and No. 1 on the Top Latin Albums chart, his ninth straight project to do so. He took over the summer with a 31-show residency called No Me Quiero Ir De Aquí on his home island. The finale was livestreamed worldwide on Amazon Prime Video.

"Bad Bunny represents the global energy and cultural vibrancy that define today’s music scene. As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice to take the Super Bowl halftime stage,” Jon Barker, SVP of Global Event Production for the NFL said in a statement. “We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we've come to expect from this iconic cultural moment."

The NFL has been clear about a desire to connect with its Latin audience. For the past few years, the Por La Cultura program has highlighted players with Latin heritage and utilized community activations, strategic marketing campaigns and musical performances from major Latin artists to strengthen the bridge between the community and the league.

In its efforts to impact a global audience, the NFL now plays games in London, Dublin, Berlin, São Paulo and Mexico City. In 2025, teams are playing in seven international games, the most ever in a season. The first NFL game in Madrid will be played in November. The league will have its first matchup in Australia in 2026.

The NFL also continues to invest in its International Player Pathway program, which develops players from around the world to play on the gridiron. The Class of 2025 included 13 players from 12 countries across three continents.

The Super Bowl has a long history of celebrating global music. Even back in the 1970s, the Super Bowl performance paid homage to other countries. The Super Bowl XIII halftime show was billed as a Carnival and celebrated the Caribbean. In the 1990s, Cuban-American superstar Gloria Estefan was part of not one, but two Super Bowl halftime show performances. Spanish sensation Enrique Iglesias and Ecuadorian icon Christina Aguilera joined forces with other artists for the 2000 performance called,"A Tapestry of Nations."

England got in the action in the mid-2000s with Paul McCartney and the Rolling Stones performing back-to-back. The Who closed out the decade.

And this won't even be the first time Bad Bunny is gracing the Super Bowl stage. In 2020, he was a special guest for Shakira and Jennifer Lopez.

Oh, and Rihanna, the 2023 headliner, hails from Barbados.

The NFL has a clear vision to make American football beloved by people of all nations, languages and cultures. Having Bad Bunny as the Super Bowl LX halftime performer is another step in that direction.