There's nothing better on a golden sunny day (or dreaming of some sunshine on a snowy day) than a feel-good song.
That's exactly what P-Lo brought with his latest single, "Players Holiday '25," released in partnership with Golden State Entertainment. The Bay Area rap vet leads the posse cut, which also features Saweetie, G-Eazy, LaRussell, Larry June, Kamaiyah, thủy and YMTK. The message is all about unity and celebrating the culture of basketball in The Town, home of the Golden State Warriors.
In the song, Kamaiyah salutes Draymond Green and Stephen Curry. G-Eazy gives props to Klay Thompson, ensuring the current Dallas Mavericks guard will be a part of the Golden State family "for life." The video is directed by fellow Bay Area artist David Camarena. It features scenes of the Chase Center and street art and shows everyone having fun together at a local basketball court wearing Golden State gear.
“The Warriors have been a big part of my journey, and it’s an honor to collaborate with Golden State Entertainment and some of the most iconic voices from the community to create something that represents the culture we live and breathe,” P-Lo said in a statement.
The team plays P-Lo's music at the Chase Center and he was at the arena on Tuesday with E-40 for the opening of the NBA Cup.
"Players Holiday '25," is the first single off P-Lo's upcoming "For The Soil" EP, which will be released in January ahead of NBA All-Star Weekend. The showcase will be held in February in San Francisco.
Golden State Entertainment is a first-of-its-kind media company that's a branch of an NBA team. The organization is helmed by Warriors Chief Legal Officer David Kelly, who spent time in the Chicago rap scene as Capital D, one half of the duo All Natural.
For Kelly, partnering with P-Lo for "Players Holiday '25" and "For The Soil" as the Warriors host the league's annual festivities was a natural fit.
“P-Lo is synonymous with the culture of the Bay," the executive said in a statement, "and we knew he was the perfect fit to blend together music and sports culture ahead of NBA All-Star coming to the San Francisco Bay Area."
"Players Holiday '25" is available on all streaming services via EMPIRE.
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