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happenings.
news and features
in the here and now


The Athlete's Foot celebrates New Orleans community during Super Bowl LIX festivities
Master P helped the company give back after the New Year's Day attack.

Victoria Hernandez
Feb 124 min read


Believe: How Stephen Sutton of Sweat 2 That Beat offers inspiration via his clothing brand ahead of Super Bowl LIX
Believe in yourself. Endure the fight. Achieve your goals. Transform your life.

Victoria Hernandez
Feb 66 min read


NFL Conference Championship Drip Check: Charles Omenihu embraces edge, Jayden Daniels' mom steals the show
When the temperatures dip, it elevates the drip.

Kick The Concrete
Jan 291 min read



Kick The Concrete
Jan 173 min read


NFL Wild Card Weekend Drip Check: Justin Jefferson is fierce, Los Angeles Rams stand with their city
Did they level up for the playoffs?

Kick The Concrete
Jan 151 min read


PWHL's Takeover Tour in Denver breaks U.S. attendance record while celebrating women's hockey
"We Want A Team!"

Victoria Hernandez
Jan 1310 min read


NFL Week 12 Drip Check: Kyler Murray is cozy in Louis Vuitton, Joey Porter Jr. breaks out the Karl Kani
Always love a '90s rap moment.

Kick The Concrete
Nov 26, 20241 min read


Max Verstappen won his fourth Formula 1 Championship, but was that the highlight of the Las Vegas Grand Prix?
Lots of glitz and glam and no manhole drama.

Kick The Concrete
Nov 25, 20245 min read


NFL Week 11 Drip Check: Trent Sherfield is a dapper dad, Lamar Jackson shines in Pelle Pelle
One look was pure magic.

Kick The Concrete
Nov 19, 20241 min read


NFL Week 10 Drip Check: Josh Blackwell rocks Aperol Spritz sweater, Isaiah Simmons is ready for the holidays
And a trend has officially returned!

Kick The Concrete
Nov 12, 20241 min read


Bold and Classic: PWHL unveils new uniforms for 2024-25 season
What's cooler than being cool?

Kick The Concrete
Nov 7, 20242 min read


NFL Week 9 Drip Check: DeAndre Hopkins continues Fear of God runway, Kenny Moore II makes noise in bib suit
Lots of confidence!

Kick The Concrete
Nov 5, 20241 min read


NFL Week 8 Drip Check: Jaylon Johnson is ice cold, Kendrick Bourne is lively in lavender
The players looked sharp!

Kick The Concrete
Oct 29, 20241 min read


NFL Week 7 Drip Check: JuJu Smith-Schuster dons a knockout look, Brandon Jones is immaculate
Plus a T-shirt from a certain F1 champion.

Kick The Concrete
Oct 23, 20241 min read


Fans missed Daniel Ricciardo, but there were still bright moments at the 2024 F1 United States Grand Prix
Who was the best dressed?

Kick The Concrete
Oct 21, 20244 min read


NFL Week 6 Drip Check: Marco Wilson is too cozy, Christian Gonzalez embraces Spooky SZN
Beanies and gloves are the key accessories.

Kick The Concrete
Oct 17, 20241 min read


Spice Adams is tackling stains by soaking in tailgates with Tide, speaks on evolution of football fashion
Anthony "Spice" Adams brings his own sense of style to tailgates across the country.

Kick The Concrete
Oct 11, 20245 min read


NFL Week 5 Drip Check: Ray-Ray McCloud III is one-of-one, Tyrod Taylor's layers impress
These looks were ice cold!

Kick The Concrete
Oct 8, 20241 min read


NFL Week 4 Drip Check: Deebo Samuel had everyone talking, Josh Blackwell reminds fans winter is coming
Denim dominated.

Kick The Concrete
Oct 1, 20241 min read
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